Comments on: The Revolution is Coming Sooner Than You Think http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/ sharing insights into the people side of ASIC design Mon, 15 Mar 2010 02:07:43 +0000 http://wordpress.org/?v=2.3.2 By: Ry Schwark http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-227 Ry Schwark Tue, 23 Sep 2008 18:25:10 +0000 http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-227 Never say never, companies succeed by giving customers things they want at prices they're willing to pay... But our experience then was that customers either considered design a core competency - and therefore wanted complete control of their environment. Or they didn't, and would just as soon outsource. Finding groups of engineers who care enough to do their own design, but don't care enough to control their own design environment? Pretty narrow audience we found then. I'm dubious. Certainly things have changed since then. I guess we'll just have to see. Never say never, companies succeed by giving customers things they want at prices they’re willing to pay… But our experience then was that customers either considered design a core competency - and therefore wanted complete control of their environment. Or they didn’t, and would just as soon outsource.

Finding groups of engineers who care enough to do their own design, but don’t care enough to control their own design environment? Pretty narrow audience we found then.

I’m dubious. Certainly things have changed since then. I guess we’ll just have to see.

]]> By: harry http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-226 harry Tue, 23 Sep 2008 05:35:27 +0000 http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-226 Funny you should point that out. I mentioned it in <a href="http://theasicguy.com/2008/09/21/upon-further-review-and-wwsd/" rel="nofollow">my blog post yesterday</a>. Great minds think alike :-) You bring up a fair point: that Synopsys tried and abandoned offering DesignSphere + short-term licenses 7 years ago. But, as they say, "that was then, this is now". I believe that remote hosting of data is now accepted (given adequate security) and the cost benefits (power, cooling, space) will attract more companies to hosted environments for even mission critical data. In fact, one can argue that hosted storage surpasses local storage in security, reliability and disaster recovery, despite emotions to the contrary. Perhaps Mentor would be well served to consider it as well. A sim farm of Questa licenses and hardware acceleration would be an attractive offering, methinks. Funny you should point that out. I mentioned it in my blog post yesterday. Great minds think alike :-)

You bring up a fair point: that Synopsys tried and abandoned offering DesignSphere + short-term licenses 7 years ago. But, as they say, “that was then, this is now”. I believe that remote hosting of data is now accepted (given adequate security) and the cost benefits (power, cooling, space) will attract more companies to hosted environments for even mission critical data. In fact, one can argue that hosted storage surpasses local storage in security, reliability and disaster recovery, despite emotions to the contrary.

Perhaps Mentor would be well served to consider it as well. A sim farm of Questa licenses and hardware acceleration would be an attractive offering, methinks.

]]> By: Ry Schwark http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-225 Ry Schwark Mon, 22 Sep 2008 23:43:00 +0000 http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-225 As George Santayana says: http://www.eetimes.com/news/design/columns/industry_gadfly/showArticle.jhtml?articleID=17407461 As George Santayana says:

http://www.eetimes.com/news/design/columns/industry_gadfly/showArticle.jhtml?articleID=17407461

]]> By: John Ford http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-210 John Ford Tue, 16 Sep 2008 22:10:39 +0000 http://theasicguy.com/2008/09/12/the-revolution-is-coming-sooner-than-you-think/#comment-210 This is especially cool for those of us who work in parts of the design flow that tend to get outsourced such as DFT or verification. I get inquiries all the time needing a DFT person for "two weeks", just to create ATPG patterns, for example. Have gun (iPhone), will travel! JMF This is especially cool for those of us who work in parts of the design flow that tend to get outsourced such as DFT or verification. I get inquiries all the time needing a DFT person for “two weeks”, just to create ATPG patterns, for example.

Have gun (iPhone), will travel!
JMF

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