Hmmm …. sounds like Software-as-a-Service with none of the benefits for customer or vendor:
- Customer still needs to generate a PO. (By old school thinking, that’s a way to “qualify” the customer. New school, that’s a barrier to customers actually trying your tool).
- Still need to install software at the customer’s site. (”What OS are you running? What version? Do you have the right version of ActiveTcl installed?” Ugh!!!)
- Still need to incur the cost of travel. (Nuff said)
- Have to get the work done in a 2-day fixed window (Is anything ever done in this short a timeframe? If not, then what?)
- Have to schedule to when the AE is available, so customer can’t do this on a moment’s notice. (How does a month from now sound … Oh … never mind … AE is out that week … how about the following week).
- Need to dedicate an AE full-time per customer. (What’s he do while the customer goes to meetings?)
Instead, why not:
- make the software available online
- let the designer upload his RTL and work from his desk
- let the AE work remotely from his office
No PO required. No installation issues. No travel. Easy to schedule and staff and extend if needed. (See what Xuropa is doing). Heck, why not just sell the software that way while you’re at it.
Maybe I’m missing something. Maybe someone from Blue Pearl wants to explain what the thinking behind this is.
And if you’re interested in topics like this, stay tuned for more on the upcoming SaaS EDA Roundtable at DVCon.
harry the ASIC guy