Two Blog or Not Two Blog?

I got an email last week from one the readers of this blog that observed “it would be interesting to learn how to manage both blogs while doing justice to your readers.” He was of course referring to my new blog on Xuropa that I write in addition to this one.

Indeed, this was a concern of mine that I had considered carefully before embarking on the other blog … or so I thought.┬áThe other day I wrote a new blog post about how designers want to actually use tools hands-on rather than just listen to product marketing pitches, or webinars, or podcasts. I originally wrote the post for this blog, then decided that it made more sense for the Xuropa blog, and ended up publishing it there (here’s the link). But it could have really gone on either one with small adjustments. I can see that this is now going to be more difficult than I thought.I did a little research online to see how other bloggers are handling writing multiple blogs. One of the suggestions was to set down the objectives of each of the blogs so I could be more clear in my mind and to the readers. I think that’s a good idea. So here goes:

  • The Xuropa blog will be focused on ways that EDA companies can do more with less, like cloud computing, online tool access, and software-as-a-service. It will also be written for an audience of EDA sales and marketing professionals. If you are in EDA, you’ll want to subscribe to that blog.
  • The harry the ASIC guy blog will include lots of other content and is hopefully valuable for people in all aspects of the semiconductor industry. I’ll discuss general engineering trends, quarterly reports from EDA companies, technical topics, and industry news. If you are a designer, you’ll want to subscribe to this blog.

I’m guessing that many of you will be interested in both topic areas and so it is OK to subscribe to the Xuropa blog and subscribe to this blog. You have my permission. After some time you may find that you are only interested in one of the blogs. That’s OK too, just unsubscribe to the one that doesn’t meet your needs.

Another suggestion was to set realistic expectations for how frequently I’d be publishing a new post. I think that is a good idea as well. I will continue to post on this blog roughly once per week as I have in the past. For some time I was actually closer to 2 posts per week but I have fallen back to once a week and that is about what I can handle now. The other blog is shared with some other folks from Xuropa so I will probably publish there every other week. We’ll see how that goes.

I’d like to ask you each a favor as well. Please help me keep to my commitment. I’ve already made this commitment of public record here, so that alone will provide some pressure. But if I start to post too infrequently or the quality slips or goes off track, let me know. Leave a comment or send me an email.

I would also like to make this blog a little more fresh and collaborative. I’ve said in the past that I learn more from you folks than you learn from me. You are working in hundreds of companies with thousands of years of collective experience. I’d like to see if we can tap into that for all our benefit. So here’s the deal:

  • If you have an idea for a blog post, let me know. Leave it as a comment or send me an email. I’ll make sure I give you full credit (unless you want to be anonymous) and link back to your website or LinkedIn profile.
  • If you’d like to write a guest blog post, I’m open to that as well. The more viewpoints the better.

Of course, not every suggestion will be used and not every offer of a guest blog post will be accepted. I’ll still make that decision to make sure the content is of high quality. But I won’t censor anything just because I disagree.

Well, I guess that’s it. We’re going to try this 2 blog thing and see how it goes. Wish me luck.

harry the ASIC guy

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4 Responses to “Two Blog or Not Two Blog?”

  1. Karen Bartleson Says:

    Good luck, Harry! I have 3 blogs myself. I find I can keep 2 of them going fairly well, but the 3rd one is pretty much dead. Apparently, 2 is my limit.

  2. Lou Covey Says:

    Ah, no sweat Harry. I’m running six right now.

  3. Sean Murphy Says:

    I think being clear about who the intended audience is and what the focus is for each blog is a good start, but you may ultimately want all of these posts on your own blog. I am not clear on whether you are being paid to advise Xuropa or to blog for them, or both.

    If you are “ghosting” or writing what is clearly an advocacy piece then I would put it in your client’s name. That preserves your name to stand for a particular kind of content.

    These days I tend to move a copy of what I get published in my own name other places into my blog after a two to four week interval so that they get the benefit of most of the traffic and looking back a year from now it will all be in one place. Your mileage may vary.

  4. harry Says:

    Hi Sean,

    I have a page on this site that lists relevant disclosures including the following:

    As of July 27th, Xuropa is a client of mine. I work for them part-time as social media adviser and customer support engineer.

    Harry

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