Archive for February, 2010

So, you want to start an EDA company?

Tuesday, February 9th, 2010

www.flickr.com/photos/cayusa/ CC BY-NC 2.0Lightbulb

In the almost 2 years since I started this blog, I’ve been paying pretty close attention to the EDA industry. And one of the themes I keep hearing goes something like this:

“There’s no more innovation in EDA”
I hear it on blogs and on Twitter. I hear it from design engineers, from consultants, from old media, from new media, and even from EDA people.

One person I know, someone who has been an executive at an EDA company and a venture capitalist, says that EDA is persona non-grata for VC folks. Maybe you can start a “lifestyle company” doing EDA, but don’t expect any more companies like Synopsys to come along.

And then, about a month ago, I get an email from someone out of the blue. He’s got an idea for a new EDA tool that would transform the industry. He’s been in the semiconductor business. He’s developed EDA tools. He knows everybody there is to know. And he’s not able to get anyone’s attention. As he puts it, nobody is working on anything “disruptive”. They are all doing “incremental improvements” that are “woefully inadequate”.

I spent about an hour talking to him on the phone. As I got off the phone, I was not sure what to make of the conversation. He was either insane or a visionary. He was either deluded or optimistic. He was either obsessed or determined. I’m still not sure which.

And that is what makes this industry so much frickin’ fun! You never know. That crazy idea of turning VHDL into gate-level schematics … who figured that would be the biggest innovation in design in decades?

Then, last week, I heard about this event/gathering/workshop happening during DVCon at the San Jose Doubletree. Presented by EDA veterans Jim Hogan and Paul McLellan. It’s called “So, you want to start an EDA Company. Here’s how …” And I immediately thought of my new friend with the idea about a new EDA company. This is exactly what he was looking for … an audience of people with open minds who were asking “why not” instead of “why”.

Maybe you also have a crazy idea. Maybe it really is crazy. Or maybe not.

I invited him and I hope I can get there myself. If so, I think you might want to come too.  You might just meet the founder of the next Synopsys. Here’s the skinny: San Jose Doubletree on Feb 23 at 6:30-7:30 in the Oak Ballroom.

I’ve also written a little prediction of what I expect to hear on the Xuropa Blog. Who knows? Maybe the naysayers are right and EDA is Dead. Then again, maybe not. I, for one, am dying to find out which.

harry the ASIC guy