Archive for May, 2010

DAC Yesterday, Today, and Tomorrow

Friday, May 28th, 2010

About a week ago, I got an email from someone I know doing a story on how the Design Automation Conference has changed with respect to bloggers since the first EDA Bloggers Birds-of-a-Feather Session 2 years ago. I gave a thoughtful response and some of it ended up in the story, but I thought it would be nice to share my original full response with you.

Has your perception of the differences between bloggers and press changed since the first BOF?

Forget my perception; many of the press are now bloggers! I don’t mean that in a mean way and I understand that people losing their jobs is never a good thing. But I think the lines have blurred because we all find ourselves in similar positions now. It’s not just in EDA … many, if not most, journalists also have a blog that they write on the side.

Ultimately, I think either the traditional “press” or a blog is just a channel between someone with knowledge to people who want information they can trust. What determines trust is the reliability of the source. In thepast, the trust was endowed by the reputation of the publication. Now, weall have to earn that trust.

As for traditional investigative journalism (ala All the President’s Men) and reporting the facts (5 Ws), I think there is still a role for that, butmost readers are looking for insight, not jut the facts.

What do you think of DAC’s latest attempts to address these differences, e.g. Blog-sphere on the show floor, press room in the usual location?

Frankly, I’m not sure exactly what DAC is doing along these lines this year. Last year bloggers had very similar access as journalists to the press room and other facilities. It was nice to be able to find a quiet place to sit, but since most bloggers are not under deadline to file stories it is not as critical. Wireless technology is making a lot of this obsolete since we can pretty much work from anywhere. Still, having the snacks is nice 🙂

What does the future hold for blogging at DAC?

Two years ago, blogging was the “new thing” at DAC. Last year, blogging was mainstream and Twitter was the new thing. This year blogging will probably be old skool and there will be another “new thing”. For instance, I think we’re all aware and even involved in Synopsys’ radio show. This stuff moves so fast. So, I think the future at DAC is not so much for blogging, as it is for multiple channels of all kinds, controlled not only by “the media”, but also the vendors, independents, etc. Someone attending DAC will be able to use his wireless device to tap into many channels, some in real-time.

Next year, I predict that personalized and location aware services will be a bigger deal. When you come near a booth, you may get an invitation for a free demo or latte if your profile indicates you are a prospective customer. You’ll be able to hold up your device and see a “google goggles” like view of the show floor. You may even be able to tell who among your contacts is at the show and where they are. Who knows? It will be interesting.

harry the ASIC guy