Posts Tagged ‘Seth Godin’

Community Based Tweeting

Monday, March 9th, 2009

A few weeks ago, Seth Godin reminded us to be careful what you say online because Google never forgets.

Yesterday, Ron Ploof reminded us that we can “sift extraordinary insight out of ordinary” Twitter traffic if we know how to look.

So today, I thought I’d keep the ball rolling. I’d like to share with you an interesting Twitter thread concerning online communities for electronic design. It started last Friday and really heated up today. It’s amazing what you can find with a little effort :-)

(Note: I have reversed the usual “most-recent-first” ordering of Twitter Tweets to make this easier to read.)

JL GrayjlgrayFiddling around with the Cadence online lab on Xuropa… Still don’t get the community part of Xuropa but the VNC demo is cool.9:52 PM Mar 6th from TweetDeck

loucoveyloucovey@jlgray do you get the community part of DVCon? How about DAC? Same thing w/o hotel rooms and sore feet.10:27 PM Mar 7th from twitterrific

JL Grayjlgray@loucovey Not sure there are enough folks on Xuropa to have a robust community. Why not just use Twitter/Facebook/Verif Guild/OVM World…about 14 hours ago from TweetDeck

JL Grayjlgray@loucovey What’s on Xuropa to motivate me to build YASN (Yet Another Social Network)?about 14 hours ago from TweetDeck

Paul Marriottpmarriott@jlgray Too many communities cause fragmentation. I only have time for a few “quality” areas. I can’t be in all places at all timesabout 14 hours ago from TweetDeck

Dave_59dave_59@pmarriott @jlgray I like Plaxo and LinkedIn tie-in to social networks. I can see where people are posting from one site. Needs more tie-insabout 13 hours ago from web

david lindltweeting@jlgray @loucovey don’t know if it’s xuropa or YASN, but I for one would like to see an independent online chip-design community evolve.about 12 hours ago from TweetDeck

Paul Marriottpmarriott@dltweeting It’s hard to have any chip-design community that’s truly independent. Everyone has some kind of axe …about 11 hours ago from web

david lindltweeting@pmarriott maybe independent is too strong. how about “balanced”? something like DAC, EDAC, or GSA could potentially pull it off.about 10 hours ago from TweetDeck

Paul Marriottpmarriott@dltweeting “Balanced” like USA Today editorials? Yuck. I want opinion, not PC mediocre rubbish. At least opinion spurs debateabout 10 hours ago from TweetDeck

david lindltweeting@pmarriott haha. not interested in PC rubbish either. balanced in that we get all perspectives. don’t need one view dominating convo.about 10 hours ago from TweetDeck

Tommy Kellytommykelly@pmarriott “PC mediocre rubbish”? SO get a Mac d00d. PC. Mac. Geddit? … OK, maybe not.about 10 hours ago from TweetDeck

Paul Marriottpmarriott@tommykelly Hope Steve Jobs is paying you commission Mr Macintoshabout 10 hours ago from TweetDeck

Tommy Kellytommykelly@pmarriott The Lord Steve (May He Live Forever) doesn’t need to pay his willing minions. We work for love (and shiny objects).about 9 hours ago from TweetDeck

JL Grayjlgray@dltweeting One could say there is a chip-design community building here which is controlled by no one!about 9 hours ago from TweetDeck

JL Grayjlgray@pmarriott If past history holds, in a couple of weeks, @tommykelly will be pushing the benefits of PCs with input from Lord Gates :-).about 9 hours ago from TweetDeck

david lindltweeting@jlgray yes, but discovering voices/people -> too tedious. content disaggregated -> hard to follow convos. hashtags antiquated.about 8 hours ago from TweetDeck

Paul Marriottpmarriott@jlgray @tommykelly maybe a PC with Lord Torvalds is the best solution. No Micro$oft, no problem :) about 8 hours ago from TweetDeck

david lindltweetinganyone ever try friendfeed?about 8 hours ago from TweetDeck

Tommy Kellytommykelly@dltweeting http://friendfeed.com/tommy… . Not completely sure yet what the point is, other than an excuse for more social notworking.about 8 hours ago from TweetDeck

david lindltweeting@tommykelly me neither, but they have a friendfeed “room” … can aggregate tweets, blogs, pics, linkedin updates, etc.about 8 hours ago from TweetDeck

John Fordjohn_m_ford@tommykelly: re: “social notworking” LOL!!about 7 hours ago from BeTwittered

david lindltweeting@john_m_ford @tommykelly hah! completely missed that! not working indeed!about 7 hours ago from TweetDeck

Mentor Graphicsmentor_graphicsMentor Graphics Community FAQ http://tinyurl.com/atl8b3 #Mentorabout 4 hours ago from web

James ColgansfojamesSocial Networks Presage Professional Network Growth? http://bit.ly/8v8nVabout 3 hours ago from TweetDeck

JL Grayjlgray@dltweeting But on the bright side, you get to channel William Shatner when writing short tweets!about 3 hours ago from TweetDeck

Change Everything By Changing One Thing

Sunday, January 11th, 2009

As usual, I came across another great post by Seth Godin regarding pricing models.

Netflix revolutionized the movie rental business simply by charging by the month rather than by the rental.

Apple changed the music industry with iTunes by letting me download only the songs I like for just 99 cents each rather than pay for the whole album.

Nokia is changing the music industry once more with their “Comes With Music” phone. It comes with unlimited music downloads from the 4 top labels for a fixed subscription fee rather than me paying for each download.

Adobe is now offering a free online version of Photoshop that lets me do almost everything I can do with the professional full priced version.

In all these examples … changing the pricing model changed everything.

What if EDA companies priced their tools like a subscription? A fixed fee gets you any tool they have as long as you only use one license at a time.

Or pay-per-use? Need to do some regression sims? Just pay for the number of sims you do.

Or what about tiered pricing? Full price for the 1st license and less for each additional license?

Sure, these are pretty whacky ideas for an industry as mature as EDA. But maybe that’s what the industry needs.  Someone to change everything by changing just one thing … their pricing model.

harry the ASIC guy

Who’s Right, Gary or Seth?

Wednesday, October 29th, 2008

Last Friday, I took the 45 minute drive from Torrance to Montrose to have coffee with Gary, a successful entrepreneur who is one of the founders of a fledgling IP company. I was introduced to Gary by a friend at Synopsys who suggested that I meet him because he’s had great success and has a lot of insight into how to run a successful business.

Gary brought along his partner, Art, and we had a very good conversation, almost an hour and a half. We discussed what I was working on, what his company was working on, and my revolutionary ideas about the EDA industry. Gary has a lot of experience and he provided some insights I had not heard before:

  • How can EDA companies provide flexible pricing to smaller customers and not to their biggest customers?
  • Software-as-a-Service works for cookie cutter processes like sales and HR and expense reports but not for customized processes like EDA tool flows

And he enforced some feedback that I had heard before:

  • Why would a large EDA company want to cannibalize their long-term license sales with short-term licenses?
  • It’s been tried before and failed.
  • The guys with power have no reason to change the status quo.  They are holding 4 aces.

In short, my discussion with Gary amounted to this … your idea has tremendous value to the end user, the designer, the customer, the small startup or design services company … but the big boys, who have all the power, have no incentive to play ball, and every incentive to leave everything as it is. Gary never came out and said this verbatim, but the message was clear … “you don’t stand a chance!”

_______________

As I drove back from my meeting with Gary, a little discouraged, yet grateful for the honest feedback, I turned on the audiobook version of Seth Godin’s new book Tribes : We Need You To Lead Us, which I wrote about in my last post. Somewhere around downtown LA, near Chinatown, I heard the following:

“All you need to know is 2 things.

  • The first thing you need to know is that individuals have far more power than ever before in history. One person can change an industry. One person can declare war. One person can reinvent science or politics or technology.
  • The second thing you need to know is that the only thing holding you back from becoming the kind of person who changes things is this: lack of faith. Faith that you can do it. Faith that it’s worth doing. Faith that failure won’t destroy you.

… More and more people, good people, people on a mission, with ideas that matter, are stepping forward and making a difference … An individual, or a small group, has the power to turn an existing system on its head. Now, most of the time, we call heretics, leaders. The heretics are winning. You can, no, you must, join them.”

In short, Seth Godin’s book “Tribes” amounted to this … the technology that is available today via the internet (blogs, podcasts, social networks, etc, etc, etc)  provides the leverage to enable one person to initiate and lead a movement that can change the world. All that is necessary is to conquer the fear, to selflessly lead a tribe of people where they already want to go, to enable them to work together to achieve the goal. The message was clear … “you can do it!”

 _______________

So, who’s right, Gary or Seth? This will sound like a cop out, but they are both right.

Gary is right about all the challenges that exist to keep a change from happening.  In EDA, as in many industries, the status quo has tremendous inertia. Those who benefit from the status quo are usually those who have the most tangible power. And they will use that power to maintain the status quo. For all the reasons that Gary gave me.

And Seth is right, that despite all the reasons that change is hard to initiate, change can be ignited from a single spark. And long established industry giants can fall.

Look at the music industry, where the accessibility of music production and distribution capabilities has made the record companies increasingly irrelevant. Independent artists can self-produce and self-distribute their work, without have to sell their futures to the record companies.

It will be the same in the EDA industry. Independent EDA tool developers will be able to self-produce and self-distribute their work, without having to look to an acquisition by one of the “big 3″. I’d like to lead this movement, but I need to be honest … I’m a little scared.

  • Scared for my reputation as a reasonable level headed person.
  • Scared for my relationships with people in the EDA industry who stand to lose out from this change.
  • Scared that I’ll waste several years chasing something that is never going to happen.

I’d like to know that I am not alone. That others will offer their support, their time, their effort, to make this happen. That we can build a Tribe that can change the industry.

If you agree with me … if you feel the same as I do … then let me know. Encourage me so I can encourage you.

And we’ll change the world. (Well, at least the EDA industry).

 harry the ASIC guy

Tribes, Slides, and Vibes

Thursday, October 23rd, 2008

Since Cadence decided to disappoint us by canceling their earnings announcement and conference call at the last minute, it gives me a chance to share some other cool stuff going on.

Seth Godin released his new book Tribes: We Need You To Lead Us.  If you are a Seth Godin fan, then you’ll need to get this book.  If you don’t know who he is, then you need to get this book too. Trust me.  You can order it on Amazon, or download it on iTunes or get it for Free at Audible.com.

Thanks to Garr Reynolds at Presentation Zen for pointing out a great Slideshare presentation on the credit crisis.

Last, on the topic of Software-as-a-Service for EDA, I wanted to point out a new demo on PDTi’s SpectaReg product. The demo is a little stiff, especially the pre-written copy. I’d rather hear the developer and a user speak honestly and passionately about why this is a cool product. But the fact that Jeremy Ralph is offering this product as SaaS makes him a kindred spirit, so I’ll cut him some slack. Good vibes!

That’s all for now.

harry the ASIC guy